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    Simple Analytics: The Privacy-First Google Analytics Alternative from Europe

    An EU-based analytics platform that's GDPR-compliant without cookies

    Data collected from simpleanalytics.com on January 22, 2026

    What is Simple Analytics?

    Simple Analytics is a privacy-first alternative to Google Analytics, fully hosted and based in the EU.

    33,443+ users: Founded by Adriaan and Iron, entirely self-funded. No cookies, no personal data collection.

    Simple Analytics privacy-friendly dashboard

    Key Benefits

    Simple Analytics offers privacy-by-design analytics without compromising on usability:

    🔒 Privacy by Design

    Fully GDPR, PECR, and CCPA compliant. No cookie banner needed!

    🇪🇺 EU-Hosted

    All data stays in Europe, essential for European businesses

    🎯 Simple UI

    One clear dashboard with all the insights you need

    🤖 AI Chat

    Chat with AI about your analytics instead of digging through reports

    ⚡ Lightweight Script

    Improves your website speed instead of slowing it down

    📊 Event Tracking

    Automatically track downloads, outbound links, and email clicks


    Why Switch from Google Analytics?

    Privacy laws like the GDPR are put in place to preserve the privacy of internet users. Data protection agencies in France (CNIL) and Austria (DSB) have already stated that the use of Google Analytics violates GDPR law in their countries.

    Additionally, web browsers are limiting tracking mechanisms, and ad blockers are used to block Google Analytics, making their data less and less accurate.


    Who Uses Simple Analytics?

    Leading organizations trust Simple Analytics:

    Bank of England

    The UK's central bank

    Michelin

    Global tire manufacturer

    Hyundai

    Korean automaker

    GOV.UK

    The UK Government

    DuckDuckGo

    Privacy-focused search engine


    Get Started

    Start for free with Simple Analytics. No credit card required.

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    You can cancel anytime.